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E.E.A.T. All You Can! – Part 2
E.E.A.T. All You Can! – Part 1
Experience, expertise, authoritativeness and trustworthiness. The four pillars of valuable content, at least according to Google. But do we actually understand what these words mean, and how they should be applied to content? Not just the words on the
Let Me Send a Happy New Year 2024 To You All
One of my New Year’s resolutions this year, is to update this site more frequently. This has been on my radar for some time. However, when you spend all day working on content-related projects for clients, the last thing
Windows 10 & Office 365 Cannot Connect Over OpenVPN – Fixed!
Today I finally solved a technical problem I have had for years and never been able to find a solution for. I first noticed this issue when I began using OpenVPN. I soon discovered that while an OpenVPN connection
How Not to Do Facebook Marketing: A Practical Example
The Greatest Mistake You Can Make with B2B Social Updates
The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently
Content Marketing: The Risk of Losing Focus
The Relationship between Content and Bounce Rate
The Right Rate: How to Calculate Your Pricing
The difference between having a successful career as a content writer, and failing miserably, can often be down to something as simple as charging the wrong rate for your services. If you are struggling to work out the right