E.E.A.T. All You Can! – Part 2
E.E.A.T. All You Can! – Part 1
Experience, expertise, authoritativeness and trustworthiness. The four pillars of valuable content, at least according to Google. But do we actually understand what these words mean, and how they should be applied to content? Not just the words on the
The Relationship between Content and Bounce Rate
When Content Meets Copy: Converting Traffic
Content Writing Standards Revisted: A Framework
Yesterday, whilst talking with another writer who is a friend of mine, the conversation turned to how quite often clients fail to give a proper brief. This is not usually a problem, until there is some form of dispute
Engagement Empowers: The Key to Social Entanglement
Google Webmaster Guidelines: A Writer’s Perspective
A few days ago, Google updated its Webmaster Guidelines. Every time Google does this, I always check out the changes, to see if there is anything new which affects my role as a content writer. The section I always
The Pyramid Approach to Fact Packed Content
Crafting Compelling Content: Engagement is Key
As a website content author, I often find it hard to achieve a balance between being concise, and being overly verbose. I naturally lean toward the latter, as this sentence clearly demonstrates! However, I make no excuse for this.